Bloom Privacy Policy

Last updated: April 22, 2025

This Privacy Policy ("Policy") explains how Dynamism LLC, dba Bloom ("Bloom," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use our services. This includes your interactions with our mobile app, website, and any related offerings (collectively, the "Services").

1. Scope of This Policy

This Policy applies to users of the Bloom app, bloom.dm, and any other digital properties that link to this Policy. It covers information we collect through your use of the Services, communications with us, and participation in events, promotions, or feedback channels.

2. Information We Collect

Information You Provide:

  • Account registration: name, email address, and other profile details.
  • Family profiles: child names or nicknames, birth dates, traits, and developmental milestones.
  • Surveys, quizzes, feedback forms, or direct support inquiries.
  • Payment information via our third-party processors.
  • Participation in events, promotions, or community spaces.

Automatically Collected Data:

  • Device and usage information: IP address, browser, OS, referral URL, time spent, pages visited.
  • Cookies and analytics data to understand user behavior and improve services.
  • General location inferred from your IP address.

Information from Other Sources:

  • Payment processors
  • Referrals, social login providers, and marketing tools

3. How We Use Your Information We use your data to:

  • Provide, maintain, and improve our Services.
  • Personalize content and recommendations for your family.
  • Communicate updates, newsletters, and service-related messages.
  • Conduct analytics, research, and service improvements.
  • Market Bloom services, offers, and events (where permitted).
  • Prevent fraud, maintain security, and meet legal obligations.

4. Sharing Your Information We may share your personal information with:

  • Service providers (hosting, analytics, customer support, payment processing).
  • Marketing and advertising partners (for opt-in communications or with appropriate notice).
  • Affiliates and subsidiaries of Dynamism LLC.
  • Legal authorities or others as required by law or in defense of legal rights.
  • In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information.

5. Aggregate & Deidentified Data We may use and share aggregated or deidentified data that cannot reasonably be linked back to you. This may be used for analytics, research, and improving the Services.

6. Cookies and Tracking Technologies We use cookies and similar technologies to enhance your experience, analyze usage, and enable certain features. You may manage cookies through your browser settings. Some features may be limited if cookies are disabled.

7. Your Privacy Choices You can:

  • Update your account or family profile info in-app.
  • Opt out of marketing emails or texts via unsubscribe links or reply STOP.
  • Adjust browser settings to block or delete cookies.

8. Children's Information While Bloom is for parents, we may collect information about children provided by their guardians. This information is optional, private, and used solely to personalize the app experience.

We may collect limited health-related data such as information related to pregnancy or childbirth if users choose to enter it in the app. This information is optional, private, and used solely to personalize the app experience.

9. External Links Our Services may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

10. Data Security We use reasonable administrative, technical, and physical safeguards to protect your personal information. No system is 100% secure, so we cannot guarantee absolute security.

11. Data Retention We retain personal information as long as needed for the purposes described in this Policy, to comply with legal obligations, and to resolve disputes.

12. Changes to This Policy We may update this Policy from time to time. If material changes are made, we will notify you via our Services or by other appropriate means. The "Last updated" date reflects the most recent version.

13. Contact Us If you have questions or concerns about this Policy or your information, contact us at:

Dynamism LLC

16192 Coastal Hwy. Lewes, DE 19958

[email protected]